In rural China, plowing takes place in spring and harvests are celebrated in autumn. The pattern goes on year after year. China’s rural areas have completed poverty alleviation and are moving toward the development of a new countryside. The income sources of rural people are diversifying from farming. Developing industries has become an important focus of rural revitalization.
Revitalization by developing industries lies in farming modernization
The air of sunny island province of Hainan is filled with the fragrance of pineapple, mango and coffee... Nowadays, local farmers are not only seeking better planting, but also exploring ways to sell products by facilitating agriculture via technologies. Through online marketing, the large field of pineapple has been ordered before the harvest. The modernization and upgrading of farming industry’s production and marketing has enriched and assured local people.
Revitalization by developing industries centers on nurturing local brands
In Xiangxi Tujia and Miao Autonomous Prefecture in central China’s Hunan Province, female embroiderers have turned the traditional craft into “fingertip economy”. After several improvements, Miao embroidery embarked on industrial development, attracting more and more craftswomen for participation. A number of ethnic craft cooperatives and Miao embroidery bases have been set up, which raised the per capita annual income of female embroiderers by 21,600 yuan. As a traditional Chinese ethnic culture, Miao embroidery has realized the transformation from handicrafts to artworks to best-selling commodities, and also turned Chinese rural women into industrial workers, creating new opportunities for rural development.
Revitalization by developing industries calls for upgrading rural tourism
Zhaozhuangzi Village in north China’s port city Tianjin was once a well-known poor village, with most villagers living by fishing and raising fish. After realizing the “gold mine” in the village, local villagers changed their thinking and leveraged the unique natural resources to develop eco-tourism industry. Idle fish ponds were connected to make a water expanse of more than 3,000 mu, creating a tourist scenic spot called Twilight Water Town. Modern enterprise management is carried out in the scenic spot, and farmers and fishermen have become rural tourism practitioners and started to operate farmhouse restaurants and offer other related services. The annual income of leisure agriculture and rural tourism in Zhaozhuangzi Village exceeds 30 million yuan, offering over 300 new jobs. Eco-tourism has enabled villagers to move from adobe houses to apartments and embark on the fast lane of rural revitalization.
What is the goal of rural revitalization? It is to make the ordinary people rich. How can the ordinary people stay rich? It is essential to develop rural industries. Rural areas in China may have different paths of development based on regional conditions, but the goal and direction of rural revitalization are the same, that is, to enrich the people.
監 制：戴 凡
編 導：吳婧 白玥 孫磊 佟明月